Marketing and Business Development Basics for Small Firm Architects (1 AIA LU|Elective)

Live Session:
Dec 6, 2021 12PM EST - 1PM EST

$10 Registration Fee

When it comes to marketing your small architecture firm, where should you focus your efforts? What tactics yield real results? In this workshop, we’ll cover the basics of building a strong, differentiated brand for your small firm. We’ll also review how to start a marketing strategy and build an actionable marketing plan that is realistic, budget-friendly, and measurable. Finally, we’ll discuss how authentic business development is separate from marketing but critical to building profitable relationships.

Learning Objective 1
Learn why a brand is important to business and how to develop one that is unique to your firm culture.

Learning Objective 2
Learn how to create a marketing strategy for your firm with a plan that is actionable and realistic.

Learning Objective 3
Learn how to budget for expenses associated with firm marketing.

Learning Objective 4
Learn how business development is separate from marketing and critically important to building profitable relationships.

CVG PRESENTER
Emily Hall, V.P. of Marketing

AIA Continuing Education Provider
Practice of Architecture
Provider No. 404109620
Approved Course No. 2
This course is 1 LU|Elective

AIA CES PROVIDER STATEMENT

CVG is a registered provider of AIA-approved continuing education under Provider Number 404109620. All registered AIA CES Providers must comply with the AIA Standards for Continuing Education Programs. Any questions or concerns about this provider or this learning program may be sent to AIA CES (cessupport@aia.org or (800) AIA 3837, Option 3).

This learning program is registered with AIA CES for continuing professional education. As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner of handling, using, distributing, or dealing in any material or product.

AIA continuing education credit has been reviewed and approved by AIA CES. Learners must complete the entire learning program to receive continuing education credit. AIA continuing education Learning Units earned upon completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.

CANCELLATION POLICY

If you are unable to attend a webinar, you must send a notice of cancellation to sarah@charrettevg.com at least three business days prior to the event date in order to receive a full refund. Late cancellations will be charged in full.

ATTENDANCE POLICY

In order to receive CEU credit for the specified Learning Units (LUs), attendees must: 

• Attend at least 50 minutes per 1 hour webinar

• Complete the post-session evaluation providing their AIA member number

Certificates of completion will be provided to attendees upon request.