CVG Completes Partner Firm Rebrand: EDI is Now Equiterra
The new Equiterra website incorporates dynamic video imagery with updated branding and messaging to better communicate the firm’s expertise in regenerative design.
The marketing team at CVG has been working hard with Albuquerque-based Investment Partner, EDI (Environmental Dynamics, Inc.), to update their brand identity and website. The comprehensive rebrand includes a new name—Equiterra Regenerative Design, graphic identity, and website created by CVG.
After 22 years as EDI, we felt it was important to refocus our energy on the values that originally inspired us. A shared passion for sustainable design brought our group together initially and we’re excited to see how the new brand helps us grow as a thought leaders, reaching more people, and having a greater, lasting impact towards positive change for our environment and communities. - Kent Beierle, principal and cofounder at Equiterra.
Equiterra, a combination of “equilibrium” and “terra,” means “balanced earth” and represents the outcome this innovative architecture firm is working to achieve through regenerative design.
During the rebranding process, we collaboratively developed the idea of visually representing the lens through which Equiterra makes its decisions. Instead of selecting a basic color palette, we chose a variety of environmental elements to layer throughout the firm’s graphic identity.
Our branding guidelines specify environmental elements that represent the variety of ecosystems in which Equiterra works. These visual patterns are represented throughout the new graphic identity.
To have a positive impact through our projects and our business practices, we need to constantly be using the lens of regenerative design - Delcie Dobrovolny, principal at Equiterra.
CVG’s Creative Director, Lisa Saldivar, said, "The Equiterra rebrand was an exploration of how to translate big, innovative ideas into a simple and clean visual language. It was an incredible experience to collaborate with the Equiterra team and we couldn't be more excited with the final designs we built together!"
BEFORE REBRANDING:
EDI’s logo before rebranding as Equiterra
The rebranding process has infused our firm with fresh energy. Galvanizing the core values that have always guided us, we hope to reembrace our commitment to a legacy of positive and meaningful change. - J. Stace McGee, principal and cofounder at Equiterra.
CVG offers branding and website design services as components of our five-year Investment Partnership contracts. Curious to learn how we work with small firm architects to strengthen and stabilize their businesses? Schedule a free 30-minute consultation with us: