AIA Schedule 2019
Business Planning Basics: What, Why, and How (Part1 - B-School)
Friday, June 7: AIA Conference on Architecture, 8:00am
Managing a design firm offers a variety of unique challenges and opportunities. An unpredictable business environment and quickening pace of change requires firm owners to adapt, but how can firm owners proactively prepare for growth in uncertain times? We will explore strategies for business planning within an environment of unpredictability, including case studies illustrating best practices.
Part 1 covers basic business plan components, where to begin, and the importance of connecting purpose, finance, marketing, and operations. We will also discuss how to develop your firm values, vision, and mission in the context of effective business planning.Speakers: Rena Klein, FAIA and Emily Hall
Business Planning Basics: Turning Your Plan into Action (Part 2 - B-School)
Friday, June 7: AIA Conference on Architecture, 9:30am
Have you had experience writing plans that failed to inspire action or change? Implementing and executing tactics to reach your goals are critical components of business planning.
Part 2 covers the elements of financial planning, marketing strategy, business development; specifically how to create and implement strategic action plans that convert your business planning from outline to impact.
Successful Secrets of Growing a Small Firm (B-School)
Thursday, June 6: AIA Conference on Architecture, 9:30am
How do small firms maintain excellence and profitability as they grow? Join us for this interactive session to explore key qualities of successful firm growth via two case studies: A five-person New York firm and a Seattle firm that has grown from eight to 20 in four years.
Acquire best practices and innovative structures for your small-firm growth. A group exercise will challenge audience members to incorporate learnings into practice while addressing your questions about successful hiring and leadership.Speakers: Marica McKeel, AIA and Rena Klein, FAIA