A new brand for a structural engineer who balances the science of engineering with the art of design.
Maturing a brand without losing the fun.
This women-owned firm, led by Kari Sebern, wanted the new brand to communicate the firm’s innovative slant, and to show greater capacity and professionalism as Kari positioned her firm for larger, more sophisticated residential and commercial projects for architects and developers.
Name, Brand, and Website
“Vector Collaborative” replaced “S cubed”, which stood for Sebern Structural Services. The new identity reflects the firm’s values: creativity, innovation, efficiency, trustworthiness, and proficiency. Selecting an unusual color palette of lavender and black speaks to the team’s fun and energetic nature. We wanted to celebrate rather than bury this unique quality.
Success Story
The firm’s revenue increased 23% from 2019 (before the rebrand) to 2020 (after the rebrand), despite the pandemic. “The quality of our new website has greatly increased the caliber of our leads,” Sebern told us. “It was instrumental in us being taken seriously since we don't have a ‘storefront’ office.”
“The quality of our new website has greatly increased the caliber of our leads.”
— Kari Sebern, Principal