Branding Essentials: Defining the Mission and Vision for Your Practice

• Wednesday, October 2, 2019 at 6:30am BST: Museum of Architecture, London, UK

  A strong brand story for your architectural practice is critical for standing out in a crowded industry. How do you ensure that your brand is unique and compelling, and doesn’t get lumped in with your competitors? It starts with these seemingly simple but essential tools: the mission and vision statements. These statements are part of your brand promise that will help you attract your target clients, build your practice's visibility and reputation, and win better projects.

  This workshop will aim to help you to create new or refreshed mission and vision statements for your practice.

  In this interactive workshop, Xylia will show you how to:

  - Define your practice’s mission statement – an articulation of your purpose, values, and approach
  - Craft your practice’s vision statement – an exploration into your long-term aspirations and how your practice will fulfill its stated purpose

  Participants are invited to bring any existing mission and vision statements, practice profiles, or other marketing content to use as a springboard.

• Speakers: Xylia Buros, Director of Marketing, Charrette Venture Group